Target Market
Meet Olivia
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She is a 20 year old college student from Los Angeles, California. She is a writer, a vintage hoarder, and loves a great road trip.
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Meet Melissa
Melissa is a 23-year-old fashion blogger and science journalist from San Francisco, CA. She is not the type of gal to undermine. Not only does she have a great IQ… She has a phenomenal sense of style!
Meet Erica
Erica is a 25 year old wardrobe stylist who lives in New York City! Erica loves being able to stay on top of her fashion game and be ahead of the many other fashionistas in the Big Apple.
What do these girls have in common?
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These girls have a youthfulness, intelligence, confidence, and a love for fashion! Whether these ladies have all the time in the world or just a few seconds to blot some lipstick, they will always make sure to make a staple statement. These ladies know exactly what the power of a great shade of lipstick, blush, and mascara can do!
Who is MAC Cosmetic’s Core Customer?
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MAC Cosmetic’s core customer are young women like Olivia, Melissa, and Erica. MAC Cosmetic’s targets a younger age group with its vibrant colors, high contrasts, and high saturation within their advertisements as well as their makeup collections. Their makeup collections even collaborate with certain celebrities, heroines, and personas that this age group admires or has a high respect for.
The biggest advantage about the 18-25 year old woman is that she is media and technologically savvy. The Internet, social media, and mobile applications are the biggest tools for companies to reach out to their clientele. Girls like these are able to find out the biggest news and make it viral just by one simple post. Carla loves to attend events, be ahead of the trend, and make a statement. MAC Cosmetic’s products are effortlessly applicable to all three of these standards. Girls within this age group are highly influenced by what their peers are wearing and thinking. Therefore, by targeting their core age group, MAC Cosmetics can maximize profits faster and easier since their marketing and advertising already is appealing to this demographic.
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